Written by the daughter of Kenny Shopsin, the founder of the famously quirky restaurant which carries his surname.
Written in a quirky style, with funky typography. Primarily short antidotes about her family and the restaurant. It starts off kind of slow but becomes a lot of fun about halfway through.
The title refers to her father’s philosophy. Nothing really matters, but dedicating oneself to something actually makes it matter. (I may be wildly mispresenting his thoughts.)